Menu
Discovery
BLUEPRINT
Definition: "A Complete Plan That Explains How To Do Or Develop Something"
Our Discovery Process
Meeting 1 - Free OPR / Customer Journey
- Discussion of goals and challenges (15min)
- Digital Customer Journey Presentation (15 min)
- Review of Online Performance Report (15 min)
- Schedule Next meeting
- Digital Customer Journey Presentation (15 min)
- Review of Online Performance Report (15 min)
- Schedule Next meeting
Meeting 2-5 / Paid Discovery (4-8hr)
- Discovery 1
Your Business (45 min)
- Discovery 2
Your Ideal Client (1 hr)
- Discovery 3
Engagement Gap and Competitor (1 hr 15 min)
- Discovery 4
Strategies and Tactics (1 hr 30 min)
Your Business (45 min)
- Discovery 2
Your Ideal Client (1 hr)
- Discovery 3
Engagement Gap and Competitor (1 hr 15 min)
- Discovery 4
Strategies and Tactics (1 hr 30 min)
Meeting 6 / Solution Presentation (1hr 30min)
1. Review of Your Challenges
2. Review of your Audience and the Pains You Solve
3. Road map
4. Our Model
5. Our Process
6. Schedule Next Meeting
2. Review of your Audience and the Pains You Solve
3. Road map
4. Our Model
5. Our Process
6. Schedule Next Meeting
WHAT IS DISCOVERY?
- You will discover opportunities to take advantage of, as well as issues that are holding you back from your goals
- The purpose of discovery is to provide a greater depth of understanding of who your ideal clients are, what they care about and how to reach / communicate with them.
- You will have a greater understanding on what is and isn’t working for you online and what strategies/tactics your competition are currently doing online.
- You will also receive a roadmap and strategy guide
- You benefit from our 20+ years of experience building successful online business
- We want your entire investment in the final project to be well utilized, and for you to see a return.
Our Happy Clients
What Our Customers Say
WHAT DO I GET OUT OF THESE DISCOVERY SESSIONS?
– A Detailed Marketing Plan From Construction Marketing Experts Telling You What, How, And When To Execute.
– The Strategies And Tactics To Achieve Your Goals, As Well As Other Opportunities To Take Advantage Of.
– A Composite Summary Of Research And Results Related To Your Site Traffic, Competitors & Industry.
– Pricing For Executing This Plan.
(You Might Think Of This Like Hiring An Architect To Draw Up The Plans For A Building)
At the end of these sessions, you own the strategy & solution documents. We can then execute the plan for you, you can hire someone else to do it, or you can decide what elements of the plan you’d like to prioritize.
Our goal is to bring clarity to this decision, but there’s no obligation on your part either way.
Our goal is to bring clarity to this decision, but there’s no obligation on your part either way.
WHAT IS REQUIRED OF YOU IN THIS PROCESS?
→ There Are Typically 4 Consulting Sessions Ranging From 60-90 Minutes A Piece.
→ In Between Each Session Our Team Will Be Doing Research, And Sometimes 1 On 1 Interview With Members Of Your Organization.
→ You Will Also Potentially Have Work/Assignments To Complete In Between Sessions.
→ In Between Each Session Our Team Will Be Doing Research, And Sometimes 1 On 1 Interview With Members Of Your Organization.
→ You Will Also Potentially Have Work/Assignments To Complete In Between Sessions.
What Our Four Discovery Meetings Look Like
1
Discovery #1
Your Business, Your Goals, Your Buying Process
Your Business, Your Goals, Your Buying Process
1. Get To Know Your Business (20 min)
2. Review Needs/Goals (20 min)
3. Define. Your Buying Process (1hr 15 Min)
4. Schedule Next Meeting
2. Review Needs/Goals (20 min)
3. Define. Your Buying Process (1hr 15 Min)
4. Schedule Next Meeting
2
Discovery #2
Your Ideal Client / Client Personal Avatar
Your Ideal Client / Client Personal Avatar
1. Who Is Your Ideal Client? (20 min)
2. What Are Their Problems (10 min)
3. Build an Avatar Of Your Ideal Client (30 Min)
4. Schedule Next Meeting
2. What Are Their Problems (10 min)
3. Build an Avatar Of Your Ideal Client (30 Min)
4. Schedule Next Meeting
3
Discovery #3
The Engagement Gap. Your Competition, Your Market
The Engagement Gap. Your Competition, Your Market
1. Review Personas (10 min)
2. Engaging Your Ideal Clients (15 min)
3. Online Business Discovery (15 min)
4. Getting to Know the Market & Competitors
(15 min)
5. Understanding the Engagement Gap (15 min)
2. Engaging Your Ideal Clients (15 min)
3. Online Business Discovery (15 min)
4. Getting to Know the Market & Competitors
(15 min)
5. Understanding the Engagement Gap (15 min)
4
Discovery #4
Review Your Strategies And Tactics
Review Your Strategies And Tactics
1. Review Historical Strategies/Tactics
(15 min)
2. Current/Future Strategies/Tactics (15 min)
3, Define Strategy & Tactics / Strategies & Tactics To Consider (5 min)
4. Our Model (15 min)
2. Current/Future Strategies/Tactics (15 min)
3, Define Strategy & Tactics / Strategies & Tactics To Consider (5 min)
4. Our Model (15 min)
WHAT IS REQUIRED OF YOU IN THIS PROCESS?
→ There Are 4 Meetings, Plus The Presentation Of The Solution (5 Meetings In Total)
→ We Will Be Spending Anywhere From Two To Three Hours Of Work Behind The Scenes
→ If We Move To A Propsal Stage, The Cost Of The Discovery Will Be Credited To The Overall Project
